We only use clinically proven cosmeceutical ingredients with research to back their use. There are literally hundreds of cosmetic ingredients on the market including various plant/fruit/flower extracts, various algae and a plethora of sensationalised miracle ingredients most of which have very little to zero evidence that they offer any real benefit to the skin.
For example many extracts claim to contain ingredients like Vitamin C, antioxidants and Polyphenols, etc (which are great) however the actual content of these compounds in the extract is unknown, is not standardised and thus varies from batch to batch, and often too low to be effective. In addition they generally are not the stabilised form (especially Vitamin C) so are quite unstable thus their effectiveness is highly questionable. More often they are included in the product to be on the label for marketing purposes rather than offering any real benefit.
We only use the best!
The best way to tell if a product is effective is to know your key ingredients. See below for a brief description of the benefits of our Key Ingredients.