The founder and formulation chemist of DermIdenticals is Dr Michael Serafin PhD.
Dr Serafin has a diverse background of skills to draw upon for this role as CEO of Dermidenticals. He is a qualified Pharmaceutical Chemist with a PhD in Pharmaceutical Chemistry with years of research experience. He has also studied cosmetic chemistry and has used this knowledge for nearly 20 years to formulate various cosmeceutical products over this time.
With the knowledge of skin anatomy and physiology his aim was to formulate a range of products that contain an extensive range of clinically proven ingredients that provide different yet synergistic modes of action to nourish and support the skin’s physiology from every angle. His background also allowed him to ensure the delivery of these ingredients deep into the skin with the use of liposomes and microencapsulation technology.
His aim was to provide the most comprehensive and effective nourishing skin care skin range available without all the nonsense and hype common in the cosmetic industry.
Dr Serafin has meticulously formulated our entire range of products thoroughly researching every alternative for each ingredient ensuring only the best and most effective clinically proven ingredients are used. He made sure each ingredient is used at the highest tolerated levels for maximum effectiveness and developed advanced delivery systems such as liposomes and microencapsulated ingredients to guarentee these ingredients absorb to where they are needed to be effective. This was achieved while also excluding the use of all known and suspected harmful ingredients and minimising the number of non-essential ingredients that offer no benefit to the skin in order to reduce the chemical burden on the body. Many products on the market contain a long list of these non-essential chemical ingredients which are used to impart texture and feel yet provide very little nourishment to the skin and often add to the chemical burden of the user.
The art of cosmetic chemistry is to then create a product with these ingredients that is cosmetically elegant, stable, effective, absorbs well with an appealing texture, leaves no greasy residue yet still provides adequate moisture to the skin. A delicate balance and constant refinement is required to create such a refined product.
