The founder and formulation chemist of DermIdenticals is Dr Michael Serafin PhD.
Dr Serafin has a diverse background of skills to draw upon for this role as CEO of Dermidenticals. He is a qualified Pharmaceutical Chemist with a PhD in Pharmaceutical Chemistry. He has also studied cosmetic chemistry and has used this knowledge for nearly 20 years to formulate various cosmeceutical products over this time. He is also a qualified compounding pharmacist with First Class Honors and has been practicing since the late 1990’s. During this time he has also practiced as a nutritional medicine practitioner seeing patients from all over Australia specializing in rejuvenation, anti-aging and hormonal imbalances.
Dr Serafin has formulated our entire range of products from scratch using only the most effective ingredients currently available – used at the highest tolerated levels for maximum effectiveness – while avoiding certain ingredients commonly used in cosmetics with questionable safety. The art of cosmetic chemistry is to then create a product with these ingredients that is cosmetically elegant, stable, effective, absorbs well with an appealing texture, leaves no greasy residue yet still provides adequate moisture to the skin. A delicate balance and constant refinement is required to create such a refined product.
Dr Serafin’s purpose is to bring some integrity to the cosmetic industry and change the way women use cosmetic products. His aim is to:
- Produce superior products using professional strength synergistic combinations of well-researched dermidentical and key ingredients.
- Make no false claims and not use a “smoke and mirrors” approach used by many cosmetic companies which do not offer any real transparency about the contents of their products often using self-made terms to describe their “magical” ingredients.
- Keep the main focus on what is inside the jar rather than the packaging and marketing.
- Create a new paradigm on how cosmetics are used by women. Dr Serafin wants to encourage women to apply these products from a perspective of appreciating and nurturing the beauty within, being super-delicate with yourself, checking in with how you feel and appreciating yourself – this would be a skin love ritual. There is something very honoring about a ritual. And all women deserve that level of honoring. Up until now most women’s routine involves slapping on some cream while on autopilot, or in a rush, because they do not feel good about themselves. They want to use a cream to become something more as they feel they are not enough as they are. They feel they do not deserve time for themselves and as a consequence are looking to become more beautiful on the outside to fulfill the lack they feel on the inside. This lack of self worth is very harming and the cosmetic industry feeds it which needs to stop. By creating a skin love ritual where you take time to gently apply your cosmetics in a way that you appreciate yourself for the tenderness and love that you are you will find you start to feel better about yourself and heal the self worth issues that plague women today.