DermIdenticals was founded by Dr Michael Serafin PhD.
Dr Serafin has a diverse background of skills to draw upon for this role as CEO of Dermidenticals. He is a qualified Pharmaceutical Chemist with a PhD in Pharmaceutical Chemistry with years of research and formulation experience. He has studied cosmetic chemistry and is a member of The Australian Society of Cosmetic Chemists.
With the knowledge of skin anatomy and physiology his aim was to formulate a range of products that contain an extensive range of clinically proven ingredients that provide different yet synergistic modes of action to nourish and support the skin from every angle. His background also allowed him to ensure the delivery of these ingredients deep into the skin with the use of liposomes, microencapsulation and inclusion complex technology.
His aim was to provide the most comprehensive and effective nourishing skin care skin range available without all the nonsense and hype common in the cosmetic industry.
Dr Serafin has meticulously formulated our entire range of products thoroughly researching every alternative for each ingredient ensuring only the best and most effective clinically proven ingredients are used. He made sure each ingredient is used at the highest tolerated levels for maximum effectiveness and developed advanced delivery systems such as liposomes, penetration enhancers and microencapsulated ingredients to guarentee these ingredients absorb to where they are needed to be effective.
The art of cosmetic chemistry is to then create a product with these ingredients that is cosmetically elegant, stable, effective, absorbs well with an appealing texture, leaves no greasy residue yet still provides adequate moisture to the skin. A delicate balance and constant refinement is required to create such a refined product.